SXSW Experiential Marketing: Puppies and BBQ Science

March 19, 2015 - bbq set

PSFK, with a partner Group Delphi, scoured SXSW 2015 for a best activations

PSFK and Group Delphi strike a belligerent using to director a best experiential selling activations during SXSW Interactive this year. From pop-ups to immersive practice to guerilla marketing. From a dumb to a whatever to a clever. From St. Bernard dogs touting self-phone chargers to a BBQ salsa scholarship lab to practical existence simulators.

Here is a second partial of a three-part series. Take a demeanour during partial one here.

Mophie: Best Use Of Saint Bernard Dogs

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Mophie, creators of phone cases that energy adult your unstable devices, lured in hordes of SXSW attendees by tugging on their heart strings, leveraging dual things scarcely everybody loves: juiced-up phone batteries and puppies.

Participants could twitter during Mophie with their location, a screenshot of their failing battery, and a hashtag #mophieRescue for a possibility to be sent an insufferably lovable gold of flint with a extract battery container case.

Passersby could also stop during a Mophie pop-up to revisit (and potentially adopt) a discovered Saint Bernard puppies and/or squeeze one of a products onsite.

The IPSOS Girls’ Lounge: Best Glass Case Of Emotion

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A 40-foot plexiglass box served as a heart for determined badass lady bosses. The Girls’ Lounge, combined by women’s empowerment organisation IPSOS, directed to enthuse a subsequent era of womanlike executives by certainty coaching and chats with women execs on assertiveness, farrago and feminism.

The IPSOS pop-up also enclosed a beauty bar, feet reflexology, a speak bob with Cat Greenleaf, happy hours, a DJ and more.

Kwik-E-Mart Truck: Best Convenience Store Outside Of Springfield

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The Kwik-E-Mart food lorry gave SXSW attendees a ambience of a Springfield preference store IRL. The pop-up mobile trailer distinguished a 25th anniversary of The Simpsons. The Kwik-E-Mart distraction by FX directed to move a code out of a animation universe and into a earthy one—Squishees and all.

General Electric: Best Way To Let Scientific Facts Marinate

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General Electric (GE) wanted to surveillance a investigate and growth salvation by a experiential selling activation—from formulating your possess grill sauce, insane scientist style, to sporting headsets that arrangement your brainwaves while eating BBQ.

The SXSW GE workshops set adult emporium in a investigate trickery meets cruise space. The idea was to concurrently applaud a enlightenment around grill and try how data, research and scholarship can allege a art of it.

Lead Image: Matt Perich | CC | Image altered

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